Create the Ultimate Brow Routine | With AIIGE
The AIIGE Brow Sculpt, Brow Hold and Brow Pencil.
Brows are more than a beauty trend, they’re the framework of the face. Whether you love a soft, brushed-up look or bold definition, great brows don’t happen by accident. They’re built with the right routine, the right products, and the right technique.
At AMIRI, we believe in rituals over quick fixes, and that includes brows. That’s why we’re so excited to introduce our latest obsession: AIIGE, the brow-perfecting brand redefining everyday essentials.
Ready to level up your brow game? Here's how to build the perfect routine with AIIGE leading the way and a little help from the experts at AMIRI of course.
Who is AIIGE?
This week we welcomed a new up and coming beauty brand, designed to elevate your eyebrow game and refine your beauty regime. Paige, the Founder of AIIGE, is a skilled beauty therapist with years worth of experience behind her, making AIIGE an expert-led brand. The brand was built to reflect Paige’s own philosophy, that beauty should be effortless and tailored to each person’s unique features. You will find within the collection, each product is designed to help you achieve the look that is just right for you.
The Routine |
Step 1: Start with a Fresh Canvas
Clean, hydrated skin = the ideal base for any brow product. Gently cleanse the brow area and moisturise as normal (without oil-heavy products that might affect hold). If you’ve recently tinted or laminated your brows, opt for a gentle balm or serum to keep the skin nourished.
Step 2: Maintain Your Shape Professionally at AMIRI
Brows look their best when the shape is clean, defined and tailored to you. That’s why we always recommend keeping on top of your regular brow sculpt, wax and tint appointments at AMIRI. (your eyebrows deserve some self love too!)
Our bespoke approach means every brow is shaped with precision, balance, and your natural structure in mind, giving you the best base to work with daily at home.
Step 3: Sculpt + Set with AIIGE
AIIGE Brow Sculpt is the ultimate hybrid - a perfect balance between wax and gel, offering strong hold without stiffness. Whether you want a sleek, laminated effect or a more natural, fluffy finish, Brow Sculpt adapts to your style with ease.
Why we love it:
Flexible but firm hold
Infused with nourishing ingredients to support healthier, stronger brows over time
No white residue or crunch
Sleek packaging that looks chic on your vanity
Lightly apply the product with the applicator, using soft upward strokes to coat each hair. Use the comb end to gently brush and sculpt your brows into place for a refined, polished look. Finish by pressing gently with the brush for that laminated look, or fluff them up for something more undone.
If you prefer a pomade, AIIGE Brow Hold is the one for you. Lock, lift and sculpt with a clear, buildable styling wax.
Why we love it:
Vegan and cruelty free
Mini size lash spoolie is included for the ultimate application
Leaves no flaking, residue or stiffness
Scoop a tiny amount of Brow Hold and warm it up on the lid to ensure there's just the right amount of product, preventing excess buildup. Using the applicator, gently brush the product through your brows in upward/diagonal strokes. Finish by pressing lightly with the brush to lock the hairs in place, ensuring a flawless, all-day hold.
Step 4: Define with AIIGE
Fill out your brows with the AIIGE Brow Pencil. The pencil offers precise, effortless definition, its sleek design and smooth formula creates a natural, long lasting finish, elevating your beauty with every stroke.
Why we love it:
Dual-ended brush to shape and define with precision
Angled pencil for easy application every time
Multiple shades available so you can achieve your desired look
Use the ultra-fine pencil tip to make short, upward strokes in the direction of hair growth, adding definition. Layer as necessary.
It is as simple as these 4 easy steps to achieve your dream brows.
Book your next brow appointment at AMIRI to keep your shape flawless, and shop the new AIIGE brow products to elevate your at-home routine in-between appointments.
