The Daily Ritual That Works: Why We Swear By IMBIBE Miracle Collagen

When it comes to self-care that goes beyond the surface, collagen has naturally earnt its rightful place as a non-negotiable in our routines. Especially during the colder, dryer months of winter when your skin is screaming for hydration and your hair is seemingly shedding more than its usual self. But not all collagen is created equal - that’s why at AMIRI we only stock the best in beauty that delivers - that’s why we’ve chosen to partner with IMBIBE and stock their Miracle Collagen in our studio.

It’s a consciously crafted formula that delivers real results.

IMBIBE’s glass jar Miracle Collagen.

What is collagen and why do we need it?

You’ve likely heard of collagen or seen it on your for you page in a beauty lovers routine - but what really is it, how does it work and why do you need it? Let’s break it down.

Collagen is the most abundant protein in the human body, essential for maintaining the health of our skin, hair, nails, joints, bones and gut lining. Naturally, our bodies do their thing and produce collagen, but from our mid-twenties onwards, that production starts to slow. This leads to signs of ageing, dullness, stiffness, and weaker hair and nails.

Supplementing collagen helps replenish what the body is no longer producing in abundance, supporting healthier, stronger, more radiant skin and overall wellbeing.

Why IMBIBE collagen? (hint: not all collagen is created equal)

What sets Imbibe’s collagen apart is its bioactive collagen peptides - scientifically formulated to be highly bioavailable, meaning your body can actually absorb and utilise it effectively.

Clinical studies have proven:

  • in 4 weeks: noticeable improvements in skin elasticity and wrinkle depth reduction

  • in 8 weeks: up to 65% increase in collagen density. Enhanced skin elasticity, collagen synthesis, and wrinkle reduction

  • in 12 weeks: visible improvement in nail growth rate. Significant reduction in nail brittleness. Sustained skin elasticity is evident

  • in 16 weeks: statistically significant increase in hair thickness. Hair follicle proliferation enhanced by 31%

Consumer trial results:

  • 86% noticed an improvement in the reduction of wrinkles and fine lines

  • 100% noticed an improvement in their skin's hydration

  • 100% noticed an improvement in overall feeling of wellness

  • 86% noticed an improvement within 4 weeks

  • 100% would continue to use Miracle Collagen

*Based on a 6-week consumer study with 14 women between the ages of 18-64 with the recommended daily dose (2.5g) of Miracle Collagen.

Miracle Collagen is based on 10 years of research and development. It stimulates fibroblast cells within the skin matrix to produce collagen, improve elastin, and rehydrate cells. Collagen peptides are absorbed through the gut into the bloodstream, delivering the broad base of amino acids necessary for tissue repair and cellular restoration.

Clean sourcing practices

Miracle Collagen is sourced from ethically raised bovine collagen, adhering to the highest purity, sustainability, and food safety standards. 

IMBIBE’s rigorous sourcing ensures optimal quality, efficacy, and environmental responsibility:

Clean, Healthy Sourcing– Raw materials are sourced exclusively from healthy, inspected animals, ensuring compliance with international food safety regulations.

No Glyphosate or Pesticide Residues – Each batch undergoes extensive testing for contaminants, guaranteeing a clean, safe product.

Sustainable & Ethical Sourcing – Our collagen is produced under strict zero-deforestation policies, ensuring minimal environmental impact and sustainable farming practices.

Non-GMO Certified – Free from genetically modified organisms, preserving the natural integrity of the product.

Hormone & Antibiotic-Free – Adheres to strict regulatory guidelines, ensuring no synthetic hormones or antibiotics are present in the final product.

Organic Compliance – Meets stringent organic production requirements.

Ethically sourced, certified non-GMO, 3rd party tested for purity, including heavy metals. We believe this is the world's cleanest and most clinically advanced collagen.

No fillers, flavourings or bulking agents.

Ways to enjoy your collagen

One of our favourite things about IMBIBE’s is how versatile it is - odourless, flavourless and dissolves seamlessly - making it easy to incorporate into your day:

  • Morning Coffee: Our founder, Caitlin’s favourite way to start the day — a generous scoop stirred into her coffee.

  • Midday Matcha, bedtime Hot Chocolate or afternoon Chai Latte - whatever your pick, this collagen will dissolve effortlessly.

  • Smoothies or Juices: Add it to your morning smoothie for a nourishing kick.

  • Water or Herbal Tea: A quick and easy option — simply mix into warm or cold water.

  • Baking: Incorporate it into muffins, bliss balls or protein snacks to enjoy throughout your day.

  • Morning Oats: mix into a warming bowl of oats or a fruit-filled Yoghurt Bowl to snack on.

The list is endless, however you choose to enjoy it, one scoop a day is all you need to start reaping the benefits.

The benefits: what you’ll start to notice

Consistent daily use of IMBIBE Collagen can support:

  • Glowing, hydrated, and more elastic skin

  • Reduction in fine lines and wrinkles

  • Stronger, thicker, faster-growing hair

  • Healthier, less brittle nails

  • Improved gut health and digestion

  • Stronger joints and reduced stiffness

  • Overall energy and vitality

It’s care that works deeply, supporting you beyond the surface.

Our Founder’s Ritual

“My mornings are always a little slower, a little quieter - and my coffee isn’t complete without a scoop of IMBIBE collagen. It’s the small ritual I commit to that makes me feel my best from the inside out.”


— Caitlin, Founder of AMIRI Studio

The Takeaway: A Self-Care Ritual That Lasts

Self-care isn’t just face masks and bubble baths (although we love those too). It’s about showing up for yourself in ways that matter, every day, like nourishing your body with what it truly needs.

If you’ve been curious about collagen or looking for a supplement that actually does what it promises, IMBIBE Miracle Collagen is the place to start.

Shop IMBIBE Miracle Collagen here.

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